Facebook has added a lip-syncing feature to its live video broadcasting tool. It allows you to add a popular song to lip sync with when shooting a live video. The feature is a lot like Musical.ly, but not completely.
Unlike Musical.ly, FacebookтАЩs new functionality only works with live broadcasts. Musical.ly, by contrast, offers more tools for recording and customizing clips. Nonetheless, FacebookтАЩs move is part of the companyтАЩs push to incorporate copyrighted music into the content being shared on the social network.
WeтАЩve been partnering with music companies around the world to bring music to more experiences on Facebook. Today weтАЩre announcing new ways for people to express themselves with music in their posts, including a new feature, Lip Sync Live. pic.twitter.com/xVO2OqDqLv
тАФ Facebook (@facebook) June 5, 2018
Musical.ly was acquired by Chinese firm Bytedance (which owns the news aggregator Toutiao) for $1 billion last November, and has garnered some 200 million users around the world. It also launched a $50 million fund to support creators on its platform at the end of last year.
ItтАЩs worth noting that while FacebookтАЩs new functionality is similar to Musical.lyтАЩs, there are some major differences. For starters, FacebookтАЩs lip sync tool only works with live broadcasts, and there isnтАЩt a way to filter live videos in your feed to surface only those using the lip sync feature.
Meanwhile, Musical.ly offers more tools for recording and customizing clips, and feels more like Dubsmash, or Instagram тАУ but only with lip sync videos from its community.
FacebookтАЩs move is part of a larger mission to allow users to incorporate copyrighted music into the content they share on the social network. ItтАЩs cut deals with record labels and distributors to allow the use of songs from the likes of Drake, Camila Cabello, and Guns N Roses to be used in live and recorded clips.
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